Any successful sales person will have stories ready, in order to illustrate the benefits available for what they want to offer. They will also present the stories in an interesting and compelling way that speaks to their audience.
This year, one of my oldest clients, the Buford Corn Maze, is celebrating their fifth year of being open.
It just made sense to cut the number “5” into the corn maze this season!
For the Miller and Beggs’ families, the “5” symbolizes five years of hard work in creating a top-notch tradition for families all across the Atlanta area. Each year, the Buford Corn Maze has grown its entertainment offering, as well as its attendance. In fact, this year they are planning to have 20,000 visitors this season, during a ten week period!
I saw the “5,” but I also saw a “3.” During the past three years, I’ve tried to get television exposure for the Buford Corn Maze, on Good Day Atlanta.
It seemed like a natural fit to me, but for two years, my pitch fell on deaf ears.
This year, however, when I spoke reached out to Paul Milliken, he was very intrigued by the idea, and went so far as to come out to shoot a story about the process used to cut out the maze – as part of an upcoming remote segment. As we talked that day, the plans for the remote expanded to a helicopter flyover, to capture the “5” for Fox 5.
To Fox 5, the “5” represented a natural tie-in that Good Day Atlanta viewers might be interested in seeing!
Prior to Paul putting in a request for the flyover, I sent him an aerial photo taken of the maze. John Fox, a person passionate about taking aerial shots, and someone interested in going into business for himself, used a remote controlled helicopter to capture the aerial photo of the maze – and the “5.”
As I looked at the various shots he had taken, I was reminded of the time I started my own business based upon a passion. Maybe the Buford Corn Maze was his first client. I saw the “5,” but I also saw a “1.”
One simple number spurs interest and memories, from various viewpoints.
Good Day Atlanta proved to be a fun and effective way to promote the Buford Corn Maze to various families across the Metro Atlanta area.
Perhaps, as a result, several families will begin an annual fall tradition of visiting the Buford Corn Maze.
And perhaps, they will leave the corn maze with stories of their own!